Start It Up is the story of “Jia” and “Liang,” two best friends from two different worlds. After a life-changing accident, Jia, a carefree young man who has never worked a day in his life, must learn to run his parents’ restaurant. With the help of Liang, a Chinese exchange student who wants to prove to his family that he can take care of himself, he embarks on a journey of entrepreneurial proportions, especially when the restaurant is unexpectedly taken over by a famous chef who is no stranger to Liang. The path to conquer the cooking competition is much more than an international race to create epic dishes. Together, Jia and Liang must endure a difficult learning curve and overcome obstacles as losing is not an option.