On 15 February 2013 NRK broadcast the 12-hour-long broadcast National Wood Night on the topic of firewood. Nearly a million people, or 20 per cent of the population, tuned in at some point of the programme. The broadcast was inspired by the best-selling book by Lars Mytting, Solid Wood: All About Chopping, Drying and Stacking Wood — and the Soul of Wood-Burning. The show consisted of four hours of ordinary produced television, followed by showing eight hours of a live fireplace. The show received international attention, including an article in The New York Times and a segment on The Colbert Report.